/* campaign.css — ICP segment landing pages (planning/icp.md §1)
   Shared system; pages carry only copy differences. White+gold brand,
   zero raster images (Hormozi: fast, mobile-first, single action). */

* { box-sizing: border-box; }
body { margin: 0; font-family: var(--font-body); background: var(--color-paper); color: var(--color-ink); }
.container { max-width: 1180px; margin-inline: auto; padding-inline: var(--space-4xl); }

/* nav — quiet; the page has one job */
.nav { position: absolute; top: 0; left: 0; right: 0; z-index: 10; }
.nav__inner { display: flex; align-items: center; justify-content: space-between; padding: var(--space-xl) 0; }
.nav__brand { display: flex; align-items: center; gap: var(--space-md); text-decoration: none; color: var(--color-ink); }
.nav__brand svg { width: 30px; height: 30px; }
.nav__wordmark { font-family: var(--font-display); font-weight: 600; font-size: var(--text-lg); letter-spacing: -0.02em; }
.nav__links { display: flex; align-items: center; gap: var(--space-xl); }
.nav__link { font-size: var(--text-sm); color: var(--color-ink-dim); text-decoration: none; }
.nav__link:hover { color: var(--color-ink); }

.btn-cta { display: inline-flex; align-items: center; justify-content: center; padding: 0.8rem 1.4rem; font-size: var(--text-sm); font-weight: 700; border-radius: var(--radius-md); background: #c9a227; color: #111113; text-decoration: none; transition: background .15s ease, transform .15s ease, box-shadow .15s ease; }
.btn-cta:hover { background: #d9b33a; transform: translateY(-1px); box-shadow: 0 6px 18px rgba(201, 162, 39, .35); }
.btn-cta:active { transform: translateY(0); }
.btn-ghost { display: inline-flex; align-items: center; padding: 0.8rem 1.4rem; font-size: var(--text-sm); font-weight: 600; border: 1px solid var(--color-border); border-radius: var(--radius-md); color: var(--color-ink); text-decoration: none; background: transparent; }
.btn-ghost:hover { border-color: var(--color-border-hover); background: var(--color-paper-2); }

/* hero — outcome headline, clarifying sub, proof visual, one primary action */
.hero { padding: calc(var(--space-6xl) + 3.5rem) 0 var(--space-6xl); }
.hero__grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: var(--space-4xl); align-items: center; }
.hero__eyebrow { font-family: var(--font-mono); font-size: var(--text-xs); text-transform: uppercase; letter-spacing: .15em; color: var(--color-accent-dim); margin: 0 0 var(--space-lg); }
.hero h1 { font-family: var(--font-display); font-size: clamp(2.1rem, 1.4rem + 2.8vw, 3.35rem); font-weight: 700; letter-spacing: -0.03em; line-height: 1.08; margin: 0 0 var(--space-xl); }
.hero h1 em { font-style: normal; color: #a5811f; }
.hero__sub { font-size: var(--text-lg); color: var(--color-ink-dim); line-height: 1.55; margin: 0 0 var(--space-2xl); max-width: 52ch; }
.hero__sub strong { color: var(--color-ink); }
.hero__actions { display: flex; flex-wrap: wrap; gap: var(--space-lg); align-items: center; }
.hero__note { font-size: var(--text-xs); color: var(--color-ink-muted); margin-top: var(--space-lg); }

/* proof visual — the anonymization round-trip, honest entity types only
   (PERSON / ORG / ADDRESS / PHONE / EMAIL — planning/icp.md §11) */
.proof { background: var(--color-paper-2); border: 1px solid var(--color-border); border-radius: var(--radius-xl); padding: var(--space-2xl); font-family: var(--font-mono); font-size: var(--text-xs); line-height: 1.75; }
.proof__label { font-family: var(--font-body); font-size: var(--text-xs); font-weight: 700; text-transform: uppercase; letter-spacing: .1em; color: var(--color-ink-muted); margin: 0 0 var(--space-md); }
.proof__line { background: var(--color-paper); border: 1px solid var(--color-border); border-radius: var(--radius-md); padding: .65rem .85rem; margin-bottom: var(--space-md); }
.proof__line--out { border-left: 3px solid #c9a227; }
.tag { background: #f3e8c8; color: #7a5d10; border-radius: 4px; padding: 0 .35em; font-weight: 600; }
.proof__arrow { text-align: center; color: var(--color-ink-muted); margin: var(--space-sm) 0; }

section { padding: var(--space-6xl) 0; }
.alt { background: var(--color-paper-2); }
.sec-title { font-family: var(--font-display); font-size: var(--text-4xl); font-weight: 700; letter-spacing: -0.02em; margin: 0 0 var(--space-sm); }
.sec-sub { font-size: var(--text-lg); color: var(--color-ink-dim); margin: 0 0 var(--space-4xl); max-width: 62ch; }

/* exactly three objections (Hormozi: the three real ones, in order) */
.objs { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-2xl); }
.obj { background: var(--color-paper); border: 1px solid var(--color-border); border-radius: var(--radius-xl); padding: var(--space-2xl); }
.alt .obj { background: var(--color-paper); }
.obj__q { font-family: var(--font-display); font-size: var(--text-lg); font-weight: 700; margin: 0 0 var(--space-md); line-height: 1.3; }
.obj__a { font-size: var(--text-sm); color: var(--color-ink-dim); line-height: 1.7; margin: 0; }

/* mechanism — four steps, counter-styled */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--space-2xl); counter-reset: step; }
.step { position: relative; padding-top: var(--space-2xl); }
.step::before { counter-increment: step; content: "0" counter(step); position: absolute; top: 0; left: 0; font-family: var(--font-display); font-size: var(--text-3xl); font-weight: 700; color: var(--color-paper-4); line-height: 1; }
.step h3 { font-family: var(--font-display); font-size: var(--text-base); font-weight: 700; margin: 0 0 var(--space-sm); }
.step p { font-size: var(--text-sm); color: var(--color-ink-dim); line-height: 1.65; margin: 0; }

/* price honesty block */
.money { display: grid; grid-template-columns: 1.2fr 1fr; gap: var(--space-4xl); align-items: center; }
.money ul { margin: var(--space-xl) 0 0; padding-left: 1.2rem; color: var(--color-ink-dim); font-size: var(--text-sm); line-height: 2; }
.price-card { background: var(--color-paper); border: 1px solid var(--color-border); border-radius: var(--radius-xl); padding: var(--space-2xl); }
.price-card__big { font-family: var(--font-display); font-size: var(--text-4xl); font-weight: 700; letter-spacing: -0.02em; margin: 0; }
.price-card__row { display: flex; justify-content: space-between; gap: var(--space-md); font-size: var(--text-sm); padding: var(--space-sm) 0; border-bottom: 1px solid var(--color-paper-3); }
.price-card__row:last-of-type { border-bottom: 0; }
.price-card__row span { color: var(--color-ink-dim); }

/* final CTA — the fear line, then the action */
.final { text-align: center; }
.final h2 { font-family: var(--font-display); font-size: var(--text-4xl); font-weight: 700; letter-spacing: -0.02em; margin: 0 0 var(--space-lg); }
.final p { color: var(--color-ink-dim); font-size: var(--text-lg); margin: 0 auto var(--space-2xl); max-width: 50ch; }

.footer { padding: var(--space-2xl) 0 var(--space-xl); border-top: 1px solid var(--color-border); }
.footer__inner { display: flex; justify-content: space-between; gap: var(--space-xl); flex-wrap: wrap; font-size: var(--text-xs); color: var(--color-ink-muted); }
.footer__inner a { color: var(--color-ink-muted); text-decoration: none; }
.footer__inner a:hover { color: var(--color-ink); }

@media (max-width: 900px) {
  .hero__grid, .money { grid-template-columns: 1fr; }
  .objs { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .container { padding-inline: var(--space-xl); }
  .nav__link { display: none; }
}
@media (max-width: 480px) {
  .steps { grid-template-columns: 1fr; }
  .hero { padding-top: calc(var(--space-6xl) + 2rem); }
}